As our Marketing Lead, you will execute our marketing strategy; applying the greatest degree of automation available in the market. You will be an invaluable part of the commercial team and collaborate closely with our game teams.
You will work with our overall paid marketing strategy, go-to-market activities and run campaigns for live game experiences. We expect you to be a visionary marketeer, who's also interested and experienced in the hands-on aspects of marketing. So, if you are passionate about our mission, bring your expertise, enthusiasm and ridiculous ideas!
Everyone here contributes as game makers and culture creators. Your willingness to fail and learn with us, and enjoy it, is essential to our success.
You will
- Work with our paid marketing strategy and drive, coordinate & execute marketing activities and campaigns
- Coordinate marketing efforts between various departments within Embark and external partners
- Work with our content and media team, as well as external agencies, to create stunning, honest, and memorable campaign content that stays true to the promise of our experiences.
- Analyze trends in relevant markets and ensure we are chasing the right opportunities
- Drive and increase brand awareness across our IPs
- Ensure successful go-to-market efforts across all our publishing & commercial effort
- Drive business goals established by leadership
We would love if you have
- 5+ years of experience in Marketing Strategy
- Track record of generating highly impactful marketing experiences, and knowledge in current tactics, tools, and capabilities
- Experience from the gaming industry and an understanding of games-as-a-service
- Experience with operationally executing marketing activities
- Demonstrated ability to analyze and distill data into actionable insights and relevant product improvements
- Great writing skills and native level proficiency in written English
About the assignment
For this assignment you will be hired as a full-time consultant by Digitalenta. We offer our consultants a generous package including healthcare allowance, insurance policy, paid vacation days and pension savings. In addition, you'll also have a dedicated consultant manager available throughout your employment with us, in addition to optional networking activities with our network of consultants.
The assignment is full-time and for a period of 6 months with possible extension.
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